Nishi Asakusa Musubi Matsuba Homegrown rice planting operation Produces Niigata Koshihikari rice.

 Niigata Koshihikari rice is characterized not only by the unique sweetness and consistency of Koshihikari rice, but also by its aroma and luster when cooked.

 In Niigata Prefecture, the Shinano and Agano Rivers provide sufficient water for rice cultivation, and the land and weather are suitable for rice cultivation, making the rice stickier and sweeter than other Koshihikari.

 At Matsuba, rice is milled in the store. Please enjoy our omusubi made with our signature aromatic and shiny rice.

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