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Stick to Rice
Koshihikari directly from Niigata farmers
  • Using Koshihikari rice directly from Niigata farmers

    Using Koshihikari rice directly from Niigata farmers
    Niigata Koshihikari is characterized not only by the unique sweetness and consistency of Koshihikari, but also by its aroma and luster when cooked.

    In Niigata Prefecture, the Shinano and Agano Rivers provide sufficient water for rice cultivation, and the land and weather are ideal for rice cultivation, making the rice stickier and sweeter than other Koshihikari.

    At Matsuba, rice is milled in the store.
    Please enjoy our proudly aromatic and shiny rice.
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